Performance Marketing Manager (f/m/d)

Permanent employee, Full-time · Berlin

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We Offer
  • Purpose. Use your skills for something good and work with our passionate team to improve the quality of our user's lives through mindfulness.
  • Mindful, supportive, and safe environment for individuals to grow professionally and personally
  • Regular workshops and team-building events (remote and on-site)
  • Learning budget (books, conferences, etc.)
  • Diverse team from over 10 nationalities
  • Workout perk (Urban Sports Club or EGYM Wellpass)
  • Mental health perk (nilo.health)
  • Daily team meditations as part of the workday
  • Lifetime access to 7Mind Plus and 7Sleep Plus
  • Flexible working hours (80%, 90%, or 100% weeks)
  • Flexible home office policy (post-COVID hybrid office/remote working)
  • A beautiful and spacious office in the heart of Berlin
Your Responsibilities
As the Performance Marketing Manager you will plan, implement and manage performance marketing campaigns on various channels. Your special focus will be Google Ads (GAC) and Paid Search with additional room to also take over tasks and responsibilities across Paid Social and other channels.

  • Manage and optimize advertising campaigns across multiple platforms, especially GAC and Apple Search Ads.
  • Develop and execute comprehensive paid user acquisition strategies to drive app installs and subscriptions.
  • Monitor campaign performance and drive performance analysis to achieve KPI goals and maximize ROI.
  • Collaborate closely with the data team, leveraging data insights to inform decision-making.
  • Drive proactive initiatives to enhance the creative production workflow, ensuring high-quality ad creatives and effective messaging.
  • Stay abreast of industry trends and best practices in performance marketing, continuously seeking opportunities for innovation and optimization.
Your Profile
  • Experience in performance marketing or user acquisition roles, ideally within the mobile app industry.
  • Expertise in managing paid advertising campaigns across various platforms.
    Strong analytical, data-driven and performance-oriented mindset, with the ability to drive valuable conclusions while optimizing day-to-day performance.
  • Experience in working with relevant marketing tools such as Google Analytics, Google Ads Editor and Tableau.
  • Excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams.
  • Fluency in English; strong German skills are a plus.
About us
7Mind empowers people and organizations alike to lead healthy, happy and purpose-driven lives since 2014. With more than 2.5 million downloads to date, 7Mind has become one of Germany's most popular online meditation training and is still growing.

Our goal is to help people pay as much attention to their mental well-being as they do to their physical health. In cooperation with seasoned meditation teachers, as well as healthcare experts, we strive to develop high quality training that provide the easiest access possible to meditation and mindfulness.

We are a Berlin-based start-up in Kreuzberg with a creative, international, and close-knit team of 50 employees.
Was wir bieten
  • Purpose. Use your skills for something good and work with our passionate team to improve the quality of our user's lives through mindfulness.
  • Mindful, supportive, and safe environment for individuals to grow professionally and personally
  • Innovation time: Dedicated time to learn and innovate by experimenting with the latest technologies
  • Regular workshops and team-building events (remote and on-site)
  • Learning budget (books, conferences, etc.)
  • Diverse team from over 10 nationalities
  • Workout perk (Urban Sports Club or EGYM Wellpass)
  • Mental health perk (nilo.health)
  • Daily team meditations as part of the workday
  • Lifetime access to 7Mind Plus and 7Sleep Plus
  • Flexible working hours (80%, 90%, or 100% weeks)
  • Flexible home office policy (post-COVID hybrid office/remote working)
  • A beautiful and spacious office in the heart of Berlin
Wen wir suchen
As the Performance Marketing Manager you will plan, implement and manage performance marketing campaigns on various channels. Your special focus will be Google Ads (GAC) and Paid Search with additional room to also take over tasks and responsibilities across Paid Social and other channels.

  • Manage and optimize advertising campaigns across multiple platforms, especially GAC and Apple Search Ads.
  • Develop and execute comprehensive paid user acquisition strategies to drive app installs and subscriptions.
  • Monitor campaign performance and drive performance analysis to achieve KPI goals and maximize ROI.
  • Collaborate closely with the data team, leveraging data insights to inform decision-making.
  • Drive proactive initiatives to enhance the creative production workflow, ensuring high-quality ad creatives and effective messaging.
  • Stay abreast of industry trends and best practices in performance marketing, continuously seeking opportunities for innovation and optimization.
Was du mitbringst
  • Experience in performance marketing or user acquisition roles, ideally within the mobile app industry.
  • Expertise in managing paid advertising campaigns across various platforms.
    Strong analytical, data-driven and performance-oriented mindset, with the ability to drive valuable conclusions while optimizing day-to-day performance.
  • Experience in working with relevant marketing tools such as Google Analytics, Google Ads Editor and Tableau.
  • Excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams.
  • Fluency in English; strong German skills are a plus.
Über uns
7Mind wurde 2014 an der Uni Witten-Her­de­cke gegrün­det, um Medi­ta­tion und Acht­sam­keit mit moder­nen Ange­bo­ten all­tags­taug­lich zu machen. Inzwi­schen ist 7Mind mit über 2,5 Mil­lio­nen Usern eine der belieb­testen Medi­ta­ti­ons-Apps Deutschlands, wird von vielen Kran­ken­kas­sen aner­kannt und ist mitt­ler­weile auch auf Eng­lisch, Fran­zö­sisch und Nie­der­län­disch ver­füg­bar.

Wir geben Dir die Möglichkeit, an dem zu arbeiten, was Millionen von Menschen berührt: mentale Stärke, persönliche Weiterentwicklung und innere Zufriedenheit. 7Mind ist die erfolgreichste deutsche App für Achtsamkeit, Entspannung und Meditation, und unsere neue App 7Sleep widmet sich voll und ganz dem Thema erholsamer Schlaf. So helfen wir unseren glücklichen Nutzer:innen dabei, mehr Wohlbefinden in den Alltag zu bringen.
Your application
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