(Senior) APP Performance Marketing Manager (f/m/d)

Festanstellung, Vollzeit · Berlin

We Offer

This position is offered through our sister company, Gymondo. In this role, you will be responsible for managing campaigns for both Gymondo and 7Mind.

BENEFIT FROM THE GYMONDO WORKOUT PACKAGE:

Set your workout schedule: Make use of our flextime, hybrid working model (2 days in the office per week) and take 30 days paid vaca on us.
Train your brain: Profit from ongoing learning opportunities with our annual €1500 development programs.
Floating holidays: Take 2 additional days off for religious or cultural holidays. Need time to visit your family or friends on Christmas Eve, Eid or Yom Kippur? We’ve got you covered.
Stay mobile: With a monthly mobility budget of 30€ (powered by RYDES), it’s even more enjoyable to come to the office or explore the city. Use any means of transport (except planes) and let us pay for it.
Open Up: Mental health is a priority. Through our cooperation with OpenUp, you can attend seminars and lectures on mental health or book private 1on1 sessions with trained therapists.
Family support: We cover your childcare costs and offer extra child sick days whenever your kids demand your full love and attention.

Your Responsibilities

As the Performance Marketing Manager, you will plan, implement, and manage performance marketing campaigns on various channels. Your special focus will be on ASA (App Store Advertising) and Paid Search with additional opportunities to take over tasks and responsibilities across other paid channels.

Responsibilities:

Manage and optimize advertising campaigns across multiple platforms, especially App Stores & Search Engine Advertising.
Utilize Firebase and Adjust for performance tracking and campaign optimization, ensuring accurate implementation and monitoring of tracking solutions.
Develop and execute comprehensive paid user acquisition strategies to drive app installs and subscriptions.
Monitor campaign performance and drive performance analysis to achieve KPI goals and maximize ROI.
Collaborate closely with the data team, leveraging data insights to inform decision-making.
Drive proactive initiatives to enhance the creative production workflow, ensuring high-quality ad creatives and effective messaging.
Stay abreast of industry trends and best practices in performance marketing, continuously seeking opportunities for innovation and optimization.

Your Profile

Experience in performance marketing or user acquisition roles, ideally within the mobile app industry.
Experience in managing paid advertising campaigns across various platforms, including ASA, Microsoft Ads, and Google AdWords.
Strong analytical, data-driven, and performance-oriented mindset, with the ability to drive valuable conclusions while optimizing day-to-day performance.
Experience in working with relevant marketing tools such as Apple Store Connect, Google Play Console, Google Analytics and Tableau.
Excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams.
Languages: English, German (at least the ability to understand and correct German language errors), French is a plus

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About us

7Mind empowers people and organizations alike to lead healthy, happy and purpose-driven lives since 2014. With more than 2.5 million downloads to date, 7Mind has become one of Germany's most popular online meditation training and is still growing.

Our goal is to help people pay as much attention to their mental well-being as they do to their physical health. In cooperation with seasoned meditation teachers, as well as healthcare experts, we strive to develop high quality training that provide the easiest access possible to meditation and mindfulness.

We are a Berlin-based start-up in Kreuzberg with a creative, international, and close-knit team of 50 employees.

Was wir bieten

We envision a world where mental and personal well-being is an integral part of daily life, leading to better self-care and care for others, so everyone can enjoy a healthy, happy, and peaceful life.
To that end, we provide everyone with the tools to be in charge of their mental and personal well-being.

Truly get to experience working in a flexible, mindful and international team who are driven to improve the quality of lives through mindfulness
Mindful, supportive, and safe environment for individuals to grow professionally and personally
Regular workshops and team-building events (remote and on-site)
Learning budget (books, conferences, etc.)
Diverse team from over 10 nationalities
Workout perk (Urban Sports Club & EGYM Wellpass)
Mental health perk (nilo.health)
Daily team meditations as part of the work day
Lifetime access to 7Mind plus and 7Sleep
Snacks, drinks, and fresh fruits at the office
Flexible working hours (80%, 90%, or 100% weeks)
Flexible home office policy (hybrid office/remote working) or working in our lovely office in Berlin-Kreuzberg

Wen wir suchen

As the Performance Marketing Manager, you will plan, implement, and manage performance marketing campaigns on various channels. Your special focus will be on ASA (App Store Advertising) and Paid Search with additional opportunities to take over tasks and responsibilities across other paid channels.

Responsibilities:

Manage and optimize advertising campaigns across multiple platforms, especially App Stores & Search Engine Advertising.
Develop and execute comprehensive paid user acquisition strategies to drive app installs and subscriptions.
Monitor campaign performance and drive performance analysis to achieve KPI goals and maximize ROI.
Collaborate closely with the data team, leveraging data insights to inform decision-making.
Drive proactive initiatives to enhance the creative production workflow, ensuring high-quality ad creatives and effective messaging.
Stay abreast of industry trends and best practices in performance marketing, continuously seeking opportunities for innovation and optimization.

Was du mitbringst

Experience in performance marketing or user acquisition roles, ideally within the mobile app industry.
Experience in managing paid advertising campaigns across various platforms, including ASA, Microsoft Ads, and Google AdWords.
Strong analytical, data-driven, and performance-oriented mindset, with the ability to drive valuable conclusions while optimizing day-to-day performance.
Experience in working with relevant marketing tools such as Google Analytics, Google Ads Editor, and Tableau.
Excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams.
Languages: English; strong German or French skills are a plusd. Ability to understand and correct German language errors.

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Über uns

Wir haben keine Lust auf Standard-Phrasen! Uns ist es wichtiger, dir einen echten Eindruck zu vermitteln. Zuerst die Fakten: 7Mind ist eine der beliebtesten Apps für Achtsamkeit und mentales Wohlbefinden. Seit 2023 haben wir außerdem noch 7Sleep, eine App, die bei Schlafschwierigkeiten hilft.

Bei 7Mind arbeiten Menschen, denen mentale Gesundheit und Selbstfürsorge am Herzen liegen. Wir sind zielstrebig und ambitioniert und ja, machmal haben wir richtig viel um die Ohren. Denn wir stecken irgendwo zwischen Start-Up und Grown-Up. Wir legen aber immer Wert auf ein wertschätzendes und psychologisch sicheres Miteinander. Wir meditieren beispielsweise mittags zusammen und können kostenlos online Coaching-Stunden in Anspruch nehmen. Bei 7Mind soll sich jede:r wohlfühlen, egal ob im Home Office oder in unserem Hinterhof-Büro in Berlin-Kreuzberg. Diversität ist ein Thema, das wir uns kontinuierlich aneignen und leben wollen. Außerdem ist uns Nachhaltigkeit wichtig. Also wirklich, von der Mülltrennung über unseren CO2-Fußabdruck bis hin zum Support nachhaltiger Mobilität (Ja, bei uns gibt es das Deutschlandticket obendrauf, yay!).

Siehst du dich bei uns? Dann freuen wir uns darauf, dich kennenzulernen!

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Wir freuen uns auf dich!

Wir freuen uns über Dein Interesse an der 7Mind GmbH. Bitte fülle das folgende kurze Formular aus. Solltest du Schwierigkeiten mit dem Upload Deiner Daten haben, wende dich gerne per Email an application@7mind.de.